Mobile research and measuring firm bought by Nielsen

Nielsen, the measurement and media firm, has bought out mobile measurement and metric firm Telephia. Terms of the transaction, which is subject to regulatory approval and expected to close in Q3, were not disclosed. (from mocoNews.net article)

Great news for our industry! Telephia and m:metrics ( M:Metrics, the mobile market authority) are similar companies that track and measure mobile content activity. Nielsen buying one of them adds significant legitimacy to the mobile content marketplace, and will help Movaya and the industry gain even more traction with clients, investors, media companies, etc.

Now, if these companies would only make some of their reports cheaper :^)

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[Source: Mobile Phone Blog]