According to FierceWireless, Google is currently sending out invitation emails to some publishers for an AdSense for Mobile beta test.
Google's invitation reads:
"As part of our efforts to develop new and improved AdSense products for our partners, we will begin a limited beta test for AdSense for mobile. AdSense for mobile allows publishers to monetize their mobile websites through the placement of targeted text ads."
Google already has an extensive FAQ page for publishers looking to create mobile ads for AdSense.
For those of you not familiar with Adsense, just look on the right hand side of our homepage and below Advertisements it says Ads by Google. Google AdSense matches ads to your site's content, and you earn money whenever your visitors click on them. On our site, it looks like right now there are a bunch of ringtone ads. Google Adsense makes it very easy for any website to generate advertising revenue and Adsense for mobile will do the same for your mobile site.
This is certainly worth keeping an eye on, because there has been a lot of noise in this space from mobile-pureplay ad networks. The biggest one of those, Admob, claims over 4Billion mobile ads served on their network.
The fact that Google is getting into the game means that the mobile web may actually be taking off. There have been some recent reports about mobile web usage and truthfully, I'm always a little suspicious of the growth estimates. It's definitely coming though, and having Google push this will only help adoption.
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[Source: Mobile Phone Blog]
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