Cool New Product - Reactee

The MPB has just learned about a cool new product - Reactee - the idea is that you order a personalized message printed on a T-Shirt. People then text your keyword to 41411 and get back your pre-programmed message.

Reactee is a project of TextMarks Inc. - a leading provider of text messaging services for consumers, corporations and non-profits.

The shirts are meant for individuals as well as organizations. Individuals can make shirts with their own unique keyword and response - which they can update as frequently as they want. Organizations can make many shirts with the same keyword and use them to promote their causes.

If you go to the Reactee gallery, you can try it out for yourself. Here are a few examples that I tried out this morning:

- "Hung Like A Democrat" - text GODEMS to 41411 and you get a message back that says: " America needs a Democrat as president to put our country back on the right track. Support the Democrats in 2008!"

- "Help Get Me An iPhone" - text SHENANIGANS to 41411 and you get a message back that says "Donate a buck or two to kurt@kurtcruse.com on paypal. Leave your number and I'll call you when I get it to say thanks."

I think this is a very innovative concept for charities, and brands that are looking for a inexpensive and slick way to get their message out and connect with consumers in the US. We are working on a WAP version of the MPG and as soon as it is ready for prime time, we'll create some tee shirts and get the street team to start wearing them around town to drive traffic. You should go create one now too!

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[Source: Mobile Phone Blog]