Friday, November 16, 2007

Africa: Promotion Without Borders Goes Mobile (AllAfrica.com)

Borders have been no barrier to Brandscape Marketing's delivery of mobile proximity marketing campaigns with Exp as the rollout of Castle Lager's brand activity launched recently in Zambia and Tanzania. The campaign is now rolling out to another four sub-Saharan countries.

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[Source: Yahoo! News Search Results for mobile technology and ringtones]

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