The idea for his new startup came to Jon Medved two years ago at London's Heathrow Airport when he was trying to reach the Hertz call center. While waiting on hold, the Israeli venture capitalist was forced to listen to audio ads from Hertz about the various cars available. It suddenly struck Medved that it would be far more effective for Hertz to serve up images or even videos of cars.
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[Source: Yahoo! News Search Results for mobile technology and ringtones]
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