For those of you looking for something other than ringtones or mobile games on your phone, you should check out Scientific American's new mobile site.
Scientific American is one of the world's most enduring and revered science and technology magazines, and now anyone with a web-enabled mobile device can access Scientific American Mobile by visiting http://wap.sciam.com/ for free news and additional interactive features customized to their specific device.
Among other things, Scientific American Mobile features include:
Daily news in science, technology, space, health, mind, nature, biology and more
Daily trivia questions for added interactivity
A listing of the current newsstand issue
The launch of our mobile service is part of a broader brand strategy by our publication to offer new technology offerings to our loyal readership, said Mina Lux, Managing Director/VP of Online, Scientific American. Our new mobile service will allow our readers to easily access our content and the latest breaking science news on-the-go, giving science fans more options to access information from Scientific American, which already include the Web site, blogs, podcasts, RSS feeds and the print edition.
I am not an active reader of Scientific American, but it's great to see publications like this enter the mobile medium. The mobile site is well laid out and easy to navigate. In Today's Trivia, I learned that there are 438 operating nuclear power plants worldwide with 104 in the US.
Now it's up to them to start driving traffic to the site and according to the release, they will promote the site through paid search, podcast and RSS ads, subscriber emails, online ads and print ads in the publication.
Check it out and let us know what you think.
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[Source: Mobile Phone Blog]
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